5a. The social media marketing strategies for the online store

Social media marketing uses social media platforms or websites to promote products or services (Felix, Rauschnabel and Hinsch, 2016). Because of the internet globalization, social media marketing makes an important role in company’s marketing activities. As what Social Media Examiner mentioned that 63% of consumers prefer to consume in those brands which have popular social media platform. So that the social media marketing not only promotes brand but also attract more potential customers. There are several effective social media marketing strategies are suit for sellers who launch an online store to promote brand.

 

Content marketing strategy

The content and form of social media are more and more diverse, from text, pictures, audio to video, and various information is transmitted in a simple and fast form. The fast-paced life and the development of technology have made users’ attention time shorter and shorter, and the amount of information acquired has become larger and larger. Therefore, businesses need to pay more attention to disseminating content through various channels. Different social media channels have different audiences and markets, so each channel should be treated as an independent individual, and the content of the promotion should be adjusted accordingly to adapt to the style of different channels, so as to attract potential customers more accurately, and promote your own brand.

 

Interactive marketing strategy

Sharing and participation is one of the core of the social media marketing. Consumers share the information and usage feelings of products through social media. They are not satisfied with the end of the purchase of goods, but also hope to communicate with businesses or other consumers through social media. Therefore, companies should also talk or interact with consumers. On the one hand, merchants can get the consumer’s emotional identity in the interaction. On the other hand, they can get real-time feedback from customers to adjust the sales strategy and improve the quality of the products (Blattberg and Deighton, 1991). In addition, merchants can also promote their brand image and recognition by publishing some creative activities on the social media platform, such as encouraging consumers to do product evaluation.

 

Value marketing strategy

The products and services that consumers are looking for not only meet basic needs, but also hope to find an experience and business model that can touch the heart. The value proposition of the company’s future marketing activities will provide consumers with a sense of meaning. For example, Nike’s slogan ‘just do it’ highlights the self-awareness of young people and emphasizes the movement itself, it also can be understood that do what you want to do. This is a very successful value marketing that deepens the customer’s impression and recognition of the brand. Therefore, establishing the brand’s value proposition and advertising through celebrity effect or fan effect is an effective promotion of the brand.

 

References

Blattberg. R. C. and Deighton. J. (1991). Interactive marketing: exploiting the age of addressability.  Sloan Management Review, vol. 33, no. 1.Cunha. M. (2018). 5 Social Media Marketing Strategies to Improve Your Efforts in 2017. Available at: https://www.wordstream.com/blog/ws/2014/01/09/social-media-marketing-strategies

Felix, R., Rauschnabel, P.A.; Hinsch, C. (2016). “Elements of Strategic Social Media Marketing: A Holistic Framework”. Journal of Business Research. doi:10.1016/j.jbusres.2016.05.001

Wilson. H. (2018). Why an Effective Social Media Marketing Strategy is Important. Available at: https://www.lyfemarketing.com/blog/effective-social-media-marketing-strategy/