What is Big Data? Many people say that now is the era of big data, then what is big data? In terms of terminology, big data refers to the research and application of large and complex data sets. By now, big data also refers to user behaviour analysis or predictive analysis by extracting... Continue Reading →
Social media marketing uses social media platforms or websites to promote products or services (Felix, Rauschnabel and Hinsch, 2016). Because of the internet globalization, social media marketing makes an important role in company’s marketing activities. As what Social Media Examiner mentioned that 63% of consumers prefer to consume in those brands which have popular social... Continue Reading →
Electronic customer relationship management (E-CRM) is an application to achieve CRM objectives by internet technologies, such as e-mail, forums, websites, and other channels. The effective E-CRM is good for companies to have a better relationship with customers, and produce personal product or services based on customer’s needs (Tapio, 2003). Next, I will analyze the E-CRM... Continue Reading →
The marketing mix is a foundation marketing model, and is used for companies to pursue its marketing objectives. There are four parts on marketing decision: product, price, promotion, and place. This article will briefly summarise the implications of the internet on the 4 Ps of the marketing mix. Source: Marketing Mix. https://www.tutorialspoint.com/tourism_management/tourism_management_marketing_mix.htm Product The first... Continue Reading →
The long-term strategic objectives are the expected value of the main outcomes expected of the company’s strategic business activities, which drive company moves from motive to action. The period of a long-term strategic is three to five years, however, the rate of change in the marketplace is so rapid. Then we will discuss whether setting... Continue Reading →
Founded in 1988, Wanda Group is a business group integrating business, culture, real estate and finance. The Group's investment covers all major cities in China, as well as major overseas cities such as Los Angeles, Chicago, London and the Gold Coast. Wanda Commercial is the world's largest real estate company. Wanda Group's 2017 annual... Continue Reading →
In recent years, online shopping has become popular and has also facilitated our lives. This article will analysis online customer experiences, using the elements proposed by Rose and Hair (2012), through my online shopping experience in Taobao. Figure source: Rose and Hair (2012) Information Processing Information processing is concerned with how individuals use their... Continue Reading →
Interactivity Customers can contact with sellers directly when they want to know more details about products. Store chat group is good for customers to gain the newest information about the store, and feedback their opinions about products to sellers. And customers can share their products after receiving and evaluate it in the evaluation area, then... Continue Reading →
1. Introduction It is the world's biggest e-commerce website, as well as the ninth most visited website in the world. As of 31 March 2018, Taobao has over 617 million monthly active users. It is the online shopping website of Alibaba group, which is a C2C shopping site for customers in China and Malaysia. Individuals or businesses can... Continue Reading →
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